We think we’re well on our way to solving a familiar problem: how do we balance the benefits of outcomes reporting against the burden on staff? We all want better data about the impact of our work, but we don’t want to take staff time away from making an impact in order to measure impact. HomeKeeper was built to solve this problem and transform the way nonprofits and local governments manage affordable homeownership programs.
HomeKeeper is a program of Grounded Solutions Network , a new national nonprofit that grew out of the recent integration of Cornerstone Partnership and the Community Land Trust Network.
Much of the initial leadership, vision and funding for Cornerstone and HomeKeeper has come from the Ford Foundation. But also won a competitive $5 million grant from the Social Innovation Fund, a White House initiative to support evidence based innovations that promise to tackle challenging social problems. And we were also awarded two Force for Change grants from the Salesforce Foundation to support our efforts to take HomeKeeper to scale. We are so grateful they have generously supported our efforts and acknowledging that performance measurement does not come without a cost.
HomeKeeper is just one part of our broader initiative designed to improve the way that our nonprofit sub-sector does their work. From the beginning, we engaged a broad set of National Outreach Partners including all of the national organizations that work with or represent local affordable homeownership programs. Together our Partners and local programs from around the country helped us identify shared principles and common outcome metrics. We then identified commons gaps in performance measurement, and in particular, the data points that would help them better tell their story. We also coordinated an “Early Adopter” pilot program with a diverse group of 32 organizations to help us collectively design and test HomeKeeper.
One of the first things we did when we launched Cornerstone was partner with the Urban Institute to measure the real outcomes of seven affordable homeownership programs. The results of this first-ever cross-site evaluation were extremely compelling. But aggregating apples and oranges was a tedious process and enough motivation to develop HomeKeeper. It took a team of researchers and interns, and hours of staff time to dig up paper files. One of the lessons we learned was that it would be impossible to replicate this study on a larger scale without some standard tool that programs would use to collect data.
Just to highlight one finding: In traditional ownership, less than half of low income buyers were still owners 5 years later; in our programs, 90% were. That is a big difference in outcomes. But measuring longer term outcomes like this is still rare. Most homeownership programs and their funders default to counting outputs – like how many homes they sell or how many households were served or how many millions of dollars were given in tax credits or grants to first time buyers. But as we know, getting people into homes is only half the story. We’ve built HomeKeeper to help tell the whole story.
HomeKeeper is just part of our ambitious effort at the local, regional, and national level. Each HomeKeeper app links to the HomeKeeper National Data Hub. The Hub aggregates and crunches HomeKeeper data from programs, and calculates our common social impact metrics. HomeKeeper members receive access to an exclusive benchmarking dashboard where they can gain fresh insight by seeing their outcomes and performance alongside the averages for their peer group and the user group as a whole. We also publish a sector-wide public dashboard showing aggregate data for all of the programs submitting data to the Hub.
We didn’t set out to build a software product. We have designed HomeKeeper from the ground up to help programs use evidence to better understand what works. It is our belief that when people see what works for other people like them, they will change what they do.